Touchscreen Mirrors Being Used in Polo Fitting Rooms

It may sound like something straight out of a science fiction novel, but Polo’s flagship store is equipped with touchscreen fitting rooms.

The fashion and apparel company announced earlier this month that its flagship store in New York City would sport an Oak Fitting room, offering shoppers a unique interactive experience that differentiates themselves from other retailers. The Oak Fitting room may look like just a standard, luxury-grade fitting room, but it’s the mirrors that really make it stand out. These aren’t your typical reflective surface mirrors. Instead, they feature a complex touchscreen system that’s integrated directly into the mirror, opening the doors to a whole new world of possibilities.

Want to try a different size or style? Rather than calling a store attendant to help you out, you can simply “order” it from the touchscreen display.  Or maybe you need more lighting in the fitting room to get a clearer view of how the garments look? Well, you can also adjust the lighting using the Oak Fitting room’s touchscreen display. According to a press release issued by Polo, the fitting room will even know which garments and sizes you’ve already tried on. And when you’re ready to buy an item, you can do so from the comfort of the fitting room.

“Both technology and the human touch are equal elements of Polo’s personality, and our customers should experience them seamlessly whether they are in the stores or shopping online,” said David Lauren, executive vice president of global advertising, marketing and corporate communications, at Ralph Lauren Corp. “From the day the Polo flagship opened on Fifth Avenue, we wanted it to connect with the customer and that meant emotionally and digitally. Fully wired fitting rooms and the digital displays for PoloTech blend in seamlessly with the fireplaces and Ralph’s Coffee shop,” he added.”

The concept of touchscreen-equipped fitting rooms certainly sounds like a good idea, but it’s unclear whether or not this trend will take hold among other retailers. In any case, Polo certainly has a neat little incentive to convince shoppers to visit its flagship store in New York City.